If you are looking for a different way to increase your results by getting more leads and sales then you need to use automated webinars that work for you 24/7.
In this post, you’ll know why are webinars and their strategy so important for anyone who wants to scale his/her business online and you’ll know how to use it effectively even if you are a beginner.
What is Webinar Marketing And Webinar Strategy?
Webinar marketing is using an online presence to connect with a wider audience and talk about a specific topic and then by the end of your talk you’ll promote your products to this audience all this you need to create it one time and then it runs automatically when someone visits the webinar’s page.
Most commonly webinars are used for lead generation and giving free and valuable information then the webinar owners can promote their offers later.
Webinars are similar to lead magnets but more valuable and bring better results than a downloadable ebook.
Webinars often consist of a presentation followed by a Q&A session.
Most people grab the information than if it’s just a written form.
How to Find a topic for your Webinar?
The first thing you need to think about when it comes to webinar creation is to find a good topic that can help people by giving them valuable information and solving some problems.
You can do the following ways to find a topic
- If you have a blog see your comments what are your visitors saying you may find something that they might be interested in.
- Ask your followers on social media or read the comments of your competitor’s followers to know what is their interest.
- See what other webinars talking about and pick a topic that you can do differently and better.
How to Create a high converting Webinar (Webinar Marketing Strategy)
It’s VERY important to know what product or service you want your audience to buy or what action you want them to take next.
Make sure your offer is filling or solving the problems you’re talking about and focus on being helpful more than just promoting your products or services because people always buy from a person who gives value first. You need to build a relationship with your target audience before your promotion.
Now let’s talk about how to create an actual webinar that converts.
You can use a platform like GetResponse to create webinars or if you want ready and tested templates I highly recommend a done-for-you webinar script by Russel Brunson the Co-founder of a software company called click funnels.
They give ready scripts to use for your products.
Most webinars will be around 60 minutes long, divided into 45 minutes for your presentation and 15 minutes for the audience to ask their questions.
please feel free to ask if you have any questions.
kindly regards Abdul.
#Webinar Marketing Strategy #webinar marketing